RICHARD FISCHER ESTRADA

A weekly Instagram series that helps slept-on music videos get discovered. Taking inspiration from MTV’s golden era, we collaborated with a slew of talented animators and built a robust library of music video bumpers designed to stop mindless scrolling and give indy music videos the exposure they deserve. Below are a few faves. We also conceived, animated, and launched Sam Evian’s latest music video ‘Dream Free’. The project was recognized as a 🏆 Shorty Awards finalist.

Role: Creative Director at Haymaker

We brought to life WcDonald’s, the anime version of McDonald’s, for the first time as a real restaurant. Fans stepped into a mangaverse full of 360° projection mapping and anime-inspired visuals. Reservations sold out in under an hour, bringing in 1,200 guests and 400 billion earned impressions. The project won 🏆 AdWeek’s Best Consumer Activation of the Year and a Gold at The DRUM Awards.

Role: Group Creative Director at We Are Social

Gran Centenario, Mexico’s #1 Tequila, was getting lost among gringo brands. So we launched its first U.S. campaign by blasting gringo behavior on the gringo-est of holidays, Cinco de Mayo, with a bold and simple message: Don’t be a gringo. Drink what México drinks. We partnered with Mexican influencers Shiadanni and Abelardo Campuzano, giving the campaign the cultural pride it rightfully deserved.

Director: Adriana Cruz

Role: Group Creative Director at We Are Social

What if anytime could be game time? With Google Play, it can. Introducing GO PLAY, a 360° campaign that brings a whole new way to play to life.

Directors: Ian Schawrtz‍ | Agency Partners: Omelet and Athletics

Role: Creative Lead at Google

Teens are stressed. Too many turn to vaping to deal. So we gave them something better: Everything Sucks Right Now, a TikTok talk show where venting beats vaping. Hosted by comedians Vincent Marcus and Christian Vierling, this TRUTH Initiative series took on real teen frustrations—school, relationships, money, even the planet—and turned them into laughs and healthier coping tools. The results? 131M views. 5K saves. 903 shares.

Directors: Bonnie & Allison

Role: Group Creative Director at We Are Social

JanSport launched a mental wellness mission during Mental Health Awareness Month, hosting Instagram Live sessions with real therapists to normalize tough emotions. Online films featured young people sharing their mental health journeys, reinforcing the message that you’re not alone. The campaign delivered 41M impressions, a 20% lift in ad recall, and over 14K fan posts using #LightenTheLoad.

Director: William Campbell / Scholar

Role: Creative Director at Haymaker

During the pandemic we partnered with 7 under-the-radar eateries across America and promoted them on Topo Chico’s social channels, paid for hyper local OOH, and gifted them limited edition merch. We also immortalized the restaurant’s chefs by commissioning the artist Saddo to paint bespoke portraits of these culinary legends. The project won Bronze at the 🏆 Shorty Awards.

Photographers: Shaughn & John | Illustrator: Saddo

Role: Creative Director at Haymaker

A live, interactive reality show that stranded one very unhandy man in the wilderness. Alone. To get out alive, he only had a set of Craftsman tools and the real-time advice of capable craftsmen tuning-in online. This innovative project won 🏆 Silver and Bronze Pencils at the One Show, a Bronze Cube at ADC, and a few Comm Arts Design Awards to name a few.

Director: Matt Ogens | Animation: Optimus Design

Role: Creative Director at Y&R

King’s Hawaiian joined forces with Marvel’s Guardians of the Galaxy in a campaign that fused the best bread in the galaxy with the galaxy’s best heroes. More than a playful mash-up, this was a strategic accelerator that delivered cultural relevance, double-digit lifts in sales, and a lasting place in pop culture.

Director: Anthony Leonardi

Role: Creative Director at Haymaker

We turned curiosity into our calling card, inviting fans to #CHOOSEMISCHIEF and dive down the rabbit hole. The campaign embraced the art of making a mess over stale and polished recipes. And it paid off with a 303% follower jump, 45K reach, and 117% higher engagement.

Photographer / Videographer: Blaise Cepis

Role: Group Creative Director at We Are Social

A heritage hat maker with 100 years in the business, was looking to stand out in a category that’s stiff, staged, and outdated. We gave Bailey an updated logo, look & feel, and took the brand from an established classic to a statement piece about the life you’ve chosen for yourself.

Photography: Shaughn & John

Role: Creative Director at Haymaker

We marked Madden’s 25th anniversary by creating a rivalry no one saw coming: Paul Rudd vs. Ray Lewis. The humor and surprise made the campaign a fan favorite and helped cement Madden as a cultural milestone. It went on to win a 🏆 Gold Effie and take home Best TV/Video Campaign at the Sports Media Marketing Awards.

Director: Wayne McClammy

Role: Creative at Heat

AMEX partnered with Marriott to launch the Bonvoy credit card with a global print and digital campaign aimed at a new kind of traveler. Not the tourist, but the explorer. The launch added 1.5 million new members each month and reached nearly 130 million by the end of the year.

Photographer: Frédéric Lagrange

Role: Creative Director at Phenomenon

Greenlight is changing the way families interact with money. Over 6 million parents and kids use it to learn, save, and invest. Thanks to the awareness of this campaign families have created and completed 45% more savings goals. Proving that when money becomes a family conversation, everyone wins.

Director: Cyprien Clement-Delmas

Role: Creative Director at Haymaker

Like music (notes) to your ears.

Role: Freelance Creative at Media Arts Lab

Kia put LeBron James behind the wheel of the K900, giving the brand instant luxury credibility. The “Fit for a King” campaign turned skepticism into buzz and helped more than double sales in 2015, proving Kia could play in the luxury space.

Director: Stacy Wall

Role: Creative at David & Goliath

We challenged a new generation of gamers by taking on golf legends, showing that beating these “Mutha Golfas” wasn’t going to be easy. The Tiger Woods PGA Tour 14 campaign sold over 170,000 units worldwide, earned 🏆 Clio recognition, and expanded the game’s reach beyond golf fans.

Director: Aaron Stoller

Role: Creative at Heat

Kia wanted people to notice the exciting new features on its flagship vehicles, so we cooked-up quirky experiments to bring the proof points to life. Spoiler alert: we used exactly 84,138 jellybeans to fill up the cars. Optima sales hit about 124,203 units in the U.S. while the Soul moved roughly 145,768. Proof that a little creativity and a whole lot of jellybeans gets people talking.

Director: Simon McQuoid

Role: Creative at David & Goliath